Sukiyaki

A taste of tradition, reimagined.

A taste of tradition—reimagined.

Sukiyaki is more than just a meal — it’s an experience. The challenge was to translate the warmth, history, and communal spirit of this Japanese tradition into a modern digital presence. The website needed to reflect the refined, immersive atmosphere of the restaurant while providing a seamless way for users to explore the menu, learn about the culture and make reservations with ease.

Research & Strategy
(Understanding the Audience)

We set out to design for a discerning clientele—diners who value authenticity, experience, and attention to detail. Our research focused on:

Japanese cultural aesthetics – studying Edo-period artwork and traditional colour palettes.

User expectations – ensuring a smooth booking process while maintaining an air of exclusivity.
Competitive analysis – evaluating how high-end restaurants balance storytelling with functionality.
Our approach focused on building trust, reducing complexity, and creating an intuitive user journey from wallet connection to investment execution.

We set out to design for a discerning clientele—diners who value authenticity, experience, and attention to detail. Our research focused on:

Japanese cultural aesthetics – studying Edo-period artwork and traditional colour palettes.

User expectations – ensuring a smooth booking process while maintaining an air of exclusivity.
Competitive analysis – evaluating how high-end restaurants balance storytelling with functionality.
Our approach focused on building trust, reducing complexity, and creating an intuitive user journey from wallet connection to investment execution.

Key findings

Users expected minimalist, elegant design—anything cluttered would detract from the high-end feel.
The reservation process had to feel effortless—too many steps would turn away potential guests.
The brand needed immersive storytelling to differentiate itself from other fine-dining options.

Results & Impact

This approach resulted in a visually rich, immersive experience that aligns with the essence of Sukiyaki.

A fully immersive digital experience that translates Sukiyaki’s warmth into design.
A refined, elegant UI that enhances the brand’s premium positioning.
A streamlined booking process, ensuring accessibility without sacrificing sophistication.
Subtle interactions & motion design to enhance user engagement without overwhelming the experience.

Through cultural research, design refinement, and UX strategy, we created an experience that seamlessly blends tradition with modernity.

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A taste of tradition, reimagined.

A taste of tradition, reimagined.

A taste of tradition, reimagined.

A taste of tradition—reimagined.

Research & Strategy (Understanding the Audience)

Key findings

Key findings

Key findings

Results & Impact

Results & Impact

Results & Impact

Research & Strategy
(Understanding the Audience)